Internacionalização da Atlântica – PT2030
Project: Sistema de Incentivos à Competitividade Empresarial Internacionalização das PME
Project ID: LISBOA2030-FEDER-01650400 | 19076
Start Date: 01/10/2024
End Date: 30/09/2026
This project aims to strengthen the internationalisation of Atlântica – Instituto Universitário by attracting and retaining international students through a structured and market-oriented action plan.
The strategy combines digital inbound marketing, advanced web tools, participation in international education fairs, and targeted prospecting missions in priority markets. It focuses on improving international visibility, diversifying recruitment markets, and reducing dependence on a single country.
The project includes the creation of a dedicated online application platform for international students, the use of SEO and paid digital campaigns, integration with international student recruitment platforms, and the production of multilingual digital content. These actions are complemented by presence at major international education fairs and institutional missions in key markets.Through this integrated approach, Atlântica aims to increase the number of international students, improve conversion rates, and reinforce its long-term international competitiveness and sustainability.
The main objectives of the project are to:
- Increase the attraction and retention of international students through a structured internationalisation strategy focused on priority markets.
- Diversify recruitment markets and reduce dependence on a single country by expanding presence abroad.
- Strengthen digital visibility through inbound marketing strategies, including SEO, paid campaigns, content marketing, and automated lead management.
- Improve conversion rates by creating a dedicated online application platform tailored to international candidates.
- Reinforce Atlântica’s international competitiveness and long-term sustainability by increasing the share of international students and revenues.